Williams González

Williams González serves as Teaching and Research Staff at the Faculty of Social Sciences, University of Salamanca, with a primary appointment at the School of Economics and Business. His academic profile combines teaching responsibilities with active research in media and communication strategies.

• PhD Candidate in Training in the Knowledge Society (University of Salamanca)
• Recipient of four-year predoctoral FPI grant from Ministry of Science (Dec 2023)
• Supervised by Juan José Igartua Perosanz

His educational background includes a Bachelor's in Economics and Business (2014) from ESEN School of Economics and Business (El Salvador), a Master's in Design of Cultural Spaces and Experiences (2022) from Barcelona School of Design ESDESIGN, and an award-winning Master's in Audiovisual Communication (2022) from University of Salamanca.

González brings 12 years of professional experience across marketing, market research, and communications, with 8 years specifically in media at Grupo LPG (El Salvador) and related ventures. His doctoral research examines how fictional media narratives can counter anti-immigration rumors, analyzing protagonist attitudes and modern racism.

His research interests form a cohesive framework at the intersection of education and media:

• Education-Entertainment Strategy development
• Inspirational Media Model applications
• Disinformation counter-strategies regarding immigration
• Modern racism in media representation

Professional recognition includes the Extraordinary Award for his Master's work in Audiovisual Communication. González maintains active scholarly profiles on Google Scholar, ORCID, and LinkedIn, demonstrating commitment to academic engagement and knowledge dissemination.

As an educator since 2017, he teaches Entrepreneurship, New Business, Disruptive Innovation, and Introduction to Marketing, bridging theoretical knowledge with his extensive industry experience in digital marketing and audiovisual production.