Willem Peter de Ridder

Dr. Willem Peter de Ridder is a Lecturer and Director of Futures Studies at TIAS School for Business and Society, part of Erasmus University Rotterdam. His roles include delivering keynotes, leading strategy workshops, and teaching in executive programs. He holds a doctorate from Tilburg University (2006) and degrees in Business Economics and Japanese Studies from Erasmus University (1994). His research focuses on strategic foresight, digital transformation, and AI-driven strategy.

He has authored books such as "Digital by Default" (2016) and "Winning with Artificial Intelligence" (2020), and writes regularly for futuresstudies.nl. His career includes senior roles at BP and Aegon across Europe and Asia-Pacific. He currently serves as a supervisory director with expertise in strategy, finance, and digital innovation.

De Ridder emphasizes systematic foresight in uncertain environments, advocating for future-proof strategies across corporate, public, and non-profit sectors. His work integrates scenario planning, risk management, and leadership development to address complex organizational challenges.