Wendy A. Bradley

Wendy A. Bradley is an Assistant Professor of Strategy, Entrepreneurship and Business Economics at Southern Methodist University's Cox School of Business, where she is affiliated with the Strategy & Entrepreneurship Department. Her research bridges the fields of innovation economics, intellectual property, and entrepreneurial finance with a particular focus on how digital piracy affects innovation in knowledge-based industries.

Dr. Bradley's research interests span digital piracy and innovation, intellectual property, software industry dynamics, entrepreneurship, venture capital, cross-border investments, and metaverse trademark issues. Her work employs rigorous empirical methods including natural experiments, difference-in-differences, and instrumental variables to analyze how firms respond to competitive threats in digital markets.

Her publication record shows a clear trajectory examining how digital piracy affects innovation across different industries, from software firms to the movie industry. She has explored how piracy impacts R&D spending, copyright and trademark strategies, and new product development across multiple sectors. More recently, her research has expanded into metaverse trademark dynamics and gender differences in entrepreneurship in developing economies.

Dr. Bradley has received significant scholarly attention for her work on piracy and innovation, with her papers appearing in prominent research series including USPTO Economic Working Papers and SMU Cox School of Business Research Papers. Her research has been cited by scholars examining the relationship between piracy and innovation across various industries.

She actively collaborates with researchers from diverse institutions including the United States Patent and Trademark Office, Monash University, and the University of Oxford. Her work demonstrates strong methodological rigor and relevance to both academic theory and practical business strategy in knowledge-intensive industries facing digital disruption.