Weilu Zhang

Weilu Zhang serves as Assistant Professor in the Department of Integrated Strategic Communication within the College of Communication and Information at the University of Kentucky. Her office is located in 230B McVey Hall, and she maintains professional correspondence via weiluzhang@uky.edu.

Her research program critically examines digital communication interfaces through computational lenses, with emphasis on:

• AI-driven consumer engagement in DEI initiatives
• Ethnic/racial targeting dynamics in algorithmic advertising
• Gender stereotype manifestations in health campaigns
• Political ideology's role in social media persuasion
• Human versus machine source credibility in influencer marketing
• Computational analysis of crisis communication during pandemics

Analysis of her 2021-2025 publications reveals methodological innovation through deep learning applications and large-scale social media data mining. Recurring themes include ethical tensions in AI-powered targeting, ideological polarization in brand activism, and intersectional identity factors shaping consumer responses. Her work consistently bridges theoretical communication frameworks with industry-relevant digital marketing challenges.

Available records contain no documentation of doctoral advisees, research grants, or formal awards. No information regarding laboratory facilities or collaborative research teams appears in current institutional sources.