معرفی
Professor Vivian Vignoles is a full-time faculty member at the University of Sussex, UK, where he holds the title of Professor of Social Psychology in the School of Psychology. He is the originator of Motivated Identity Construction Theory (MICT) and leads the global Culture and Identity Research Network (CIRN) spanning more than 30 nations.
Education:
- PhD in Social Psychology, University of Surrey (2000)
Research Interests:
Vignoles’ work centres on how individuals construct, maintain and defend their identities across cultural contexts. His Motivated Identity Construction Theory argues that six core identity motives—belonging, self-esteem, distinctiveness, continuity, efficacy and meaning—shape personal and group identities. A second major strand examines cultural models of selfhood, moving beyond simple East-West dichotomies to map how societies foster different blends of independence and interdependence. These insights feed into applied projects improving team performance in military, sporting and commercial settings.
Publication Trends (2023-2025):
Recent output explores (i) honour cultures and their impact on cooperation, apology, socioeconomic status and well-being around the Mediterranean and Latin America; (ii) populism, identity threat and economic distress across liberal democracies; (iii) cultural predictors of love, happiness ideals and life satisfaction in 50-70 countries; and (iv) methodological advances in comparative culturology. Studies repeatedly combine large multinational surveys with multilevel modelling to show how cultural context moderates individual-level associations.
Grants & Awards:
- ESRC grant “Motivated identity construction in cultural context” (2008-2011)
- Richard Benjamin Trust grant “Increasing blood donation through blood donor identity” (2015-2016)
- EU Horizon 2020 grant “The Cultural Logic of Honor and Human Social Interaction” (2019-2026)
Professional Contributions:
He served as Joint Chief Editor of the European Journal of Social Psychology (2015-2018) and currently sits on multiple School committees, including the Equality, Diversity & Inclusion Committee and the School Strategy Committee. He teaches core modules on self and identity, social psychology, and research methods, and offers weekly student drop-in hours.
PhD Supervision:
Nine of his former PhD students now occupy academic positions worldwide, attesting to an active and successful doctoral supervision record.
