Vita Koja

Prof. Assoc. Dr. Vita Koja is an academic at the Faculty of Economics, University of Metropolitan Tirana, specializing in tourism and marketing. She has held roles including Lecturer in subjects such as Marketing of Tourism, Tourism Product, and Quality Management of Tourist Services since 2023.

• Graduated from the Faculty of Economics, University of Tirana, in Industrial Mercology
• Doctor of Science (1993)
• Associate Professor (1998)

Research Interests focus on tourism management, service marketing, and marketing communication. Her work includes monographs on touristic host regions and service marketing, alongside textbooks and conference contributions.

Academic Career spans roles at the University of Tirana (1980–2023), Southeast Europe University in Tetovo (2002–2007), and her current position at Metropolitan Tirana. She has supervised doctoral and microthesis students and served on scientific councils.