Victor J. Viser

Victor J. Viser is an Instructional Associate Professor in the Department of Liberal Studies at Texas A&M University at Galveston. His career spans professional roles in photography, advertising, public relations, and political campaigns before transitioning to academia. He holds a Ph.D. in Communication from Temple University (1995), an M.A. from Our Lady of the Lake University (1991), and a B.A. from the University of Texas at Austin (1983). His research focuses on media history, advertising strategies, political communication, and film studies.

• Education: Ph.D. Communication (Temple U, 1995), M.A. Communication (Our Lady of the Lake, 1991), B.A. Communication/Radio-Television-Film (UT Austin, 1983)

Research interests include the intersection of media and culture, with emphasis on historical advertising analysis, political messaging, and the evolution of communication technologies. His work explores topics like 1940s American advertising, Bob Dylan's cinematic persona, and post-war economic planning. His publications span journals like Cinémas Journal, Prospects, and Journal of American Studies.

Dr. Viser has received ADDY Awards for television campaigns and a $35K grant-funded role in the Waiting Room Lectures Series. He actively engages in civic roles, including chairing Galveston's Beach Maintenance Advisory Committee and serving on the Silk Stocking National Historic District board.

Key grants include a $72K U.S. Maritime Administration grant for recruitment strategies and a $44K Texas grant for maritime studies equipment. He teaches courses ranging from International Communication to Film History, emphasizing critical thinking and lifelong curiosity.