Vasco Ribeiro Santos

Vasco Ribeiro Santos serves as a Full Researcher at ISLA - Higher Institute of Management and Administration of Santarém, Portugal, affiliated with the Competitiveness, Innovation and Sustainability (CIS) research group. His scholarly profile is indexed in major academic databases including SCOPUS and Web of Science, reflecting active contributions to tourism and business management literature.

Dr. Santos' research centers on tourism management, with specialized expertise in wine tourism, luxury branding, and sustainable practices. He investigates the transformative impact of digital technologies—including IoT, geospatial analysis, and AI—on consumer behavior and destination marketing. His work extends to employer branding, talent management, and innovation within hospitality sectors, consistently applying Portuguese case studies to global theoretical frameworks.

Analysis of his 2024-2025 publications reveals dominant trends in sustainable tourism innovation and digital transformation. Key themes include metaverse applications in luxury branding, influencer marketing dynamics on social media, and geospatial approaches to urban resilience. These studies demonstrate methodological diversity—from systematic literature reviews to empirical case studies—while maintaining focus on Southern European tourism contexts.

He actively contributes to the DSS-Lab (Decision Support Systems Laboratory), developing analytical dashboards and policy tools for tourism management. His work within the CIS research group drives interdisciplinary investigations into competitiveness and innovation, particularly examining how sustainability initiatives intersect with economic development in regional tourism ecosystems.