Uxia Carral Vilar

Uxia Carral Vilar serves as Assistant Professor in the Department of Communication Studies at the School of Humanities, Communication and Documentation, Charles III University of Madrid. Affiliated with both the University Institute on Gender Studies and the UC3M MediaLab research group, her work bridges communication theory, digital media analysis, and European political discourse through empirical investigation of social media dynamics.

Her research critically examines disinformation ecosystems and AI-driven communication analysis, with particular focus on fact-checking alliances, social media toxicity in political contexts, and European public sphere formation. Recent work applies computational methods to analyze Spanish political discourse on Twitter and cross-national MEP interactions during crises like the pandemic, revealing how digital platforms reshape democratic engagement and institutional communication.

Publication trends demonstrate increasing methodological sophistication in analyzing disinformation, with 2024 works pioneering AI tools for toxicity detection and examining fact-checking viability in Spain. Her scholarship consistently addresses European communication challenges, evolving from institutional chronicles (2017) to real-time analysis of far-right strategies (2020) and pandemic-era transnational dialogue (2021).

Dr. Carral Vilar leads significant research initiatives including:

• VITAL-IoT cybersecurity project for personal IoT systems (2023-2025)
• Gender equality and human rights project in Mexico (2024-2025)
• Combating disinformation against refugees in Chile (2023-2025)
• Building Ukrainian fact-checkers' resilience against EU disinformation (2023)
• Multi-source prediction for COVID-19 policy decision-making (2020-2022)

Her work within UC3M MediaLab fosters interdisciplinary collaboration on communication analytics, with current projects emphasizing practical interventions against disinformation while advancing methodological innovation through AI applications in social media research.