Ulrike Baumöl

Ulrike Baumöl is a Senior Lecturer of Business Transformation at the University of St. Gallen. Based at Müller-Friedberg-Strasse in St. Gallen, Switzerland, she focuses on business model innovation and digital transformation in organizational contexts. Her work bridges management theory with practical applications in evolving business environments.

Research interests center on digital disruption, adaptive organizational structures, and transformational leadership strategies required for modern enterprises.