Ulla Autenrieth

Prof. Dr. Ulla Autenrieth is a faculty member at the University of Applied Sciences of the Grisons (FH Graubünden), where she serves as Lecturer and Research Director at the Institute for Multimedia Production (IMP). Her work lies at the intersection of media studies, digital communication, and visual culture, with a strong emphasis on the societal impacts of digital transformation.

Her academic training includes an interdisciplinary diploma in Social Sciences from the University of Koblenz-Landau and a PhD earned in 2013 through a Swiss National Science Foundation (SNSF) project analyzing visual content on social network sites. Prior to joining FHGR, she spent eight years as a senior assistant at the University of Basel’s Department of Media Studies and has taught at various academic institutions in Switzerland and internationally.

• PhD in Media Studies, University of Basel (2013)
• Diplom in Social Sciences, University of Koblenz-Landau

Her research centers on visual communication in networked environments, media use, media literacy, and the effects of mediatization on media systems. She led the SNSF-funded project 'Progressive Loss of Acceptance among the Target Audience – The Future of Public Service in Switzerland Under Scrutiny' until 2020 and currently heads the priority project 'Local Journalism and Municipal Communication Under Digital Transformation'.

Her expertise spans online communication, social media, journalism, media innovation, and youth media behavior. She actively contributes to public discourse through her roles on the Quality Assurance Program Committee at Telebasel and as a committee member of GGG Kulturkick in the field of digital youth culture.

While specific publications and awards are not listed in the provided text, her leadership in nationally funded research projects underscores her scholarly impact. She advises on digital strategy and media evaluation, particularly in public service and local governance contexts. Her work is supported by research labs and centers at FHGR, particularly within IMP and the broader ecosystem of applied media innovation.