معرفی
Tània Garcia serves as a Lecturer at the School of International Business (ESCI-UPF) of Pompeu Fabra University, teaching the elective subject User Interface and User Experience (4 ECTS) in the Bachelor’s Degree in International Business and Marketing program.
She holds a Bachelor of Fine Arts and brings professional experience from New Zealand’s entrepreneurial and international startup sector. Her expertise spans Branding, Digital Communication, and User Design for websites, cultivated through global project work that emphasizes practical, user-centered web design solutions.
Her primary research and teaching interests include:
- User Experience Design
- User Interface Design
- Digital Branding
- Web Design
- Digital Communication
Her curriculum covers the full UI/UX development lifecycle—from user research and strategy to information architecture, wireframing, and implementation—focusing on current best practices for creating effective digital interfaces in e-commerce and related domains.
