معرفی
Tyra Burton is a Senior Lecturer in the Department of Marketing & Professional Sales at Kennesaw State University (KSU), part of the Coles College. She joined KSU in 2003 with a focus on digital content creation and marketing. Her teaching includes courses like Social Media Marketing, Advanced Social Media Marketing, and Entertainment Marketing. Her research explores pop culture and social media dynamics.
Education: Undergraduate studies at Georgia State University, graduate work at Georgia Institute of Technology.
Research Interests:
- Impact of social media on pop culture
- Digital marketing strategies for diverse industries
- Gender implications in social media engagement
Publications and Articles: Demonstrates a focus on social media’s role in education, marketing competitions, and gender studies. Recent works emphasize modern digital strategies and their societal impacts.
Awards:
- 2022 Coles College Distinguished Teaching Award
- 2022 University Outstanding Teaching Award
- 2017 Betty L. Siegel Award (Faculty Member of the Year)
Advising & Competitions: Directs the Coles College Digital Marketing Competition and hosts the Building Bold Connections podcast. No formal grant details provided.
Labs/Teams: Leads initiatives in digital marketing education and competition-based learning through the Coles College platform.
