معرفی
Tuğçe Bidav is a Lecturer in Digital Labour and Marketing at the Department of Digital Humanities, King’s College London. She previously held positions at Maynooth University, Ireland. Her research examines digital platforms' impact on labor practices, focusing on social media creators, platform affordances, and geopolitical contexts. She co-led the HEA/Shared Island-funded YouGaMSI project analyzing youth exposure to gambling marketing via sports media.
Education:
- PhD in Media Studies (Maynooth University, 2023)
- MA in Comparative Studies in History and Society (Koç University, 2017)
- BA in Sociology (Boğaziçi University, 2014)
Her work bridges creator cultures, platform studies, and digital labor precarity. Recent studies include localized YouTuber experiences in Turkey and cross-cultural creator economies in India/Ireland/Turkey. She received the 2023 AoIR Dissertation Award and serves on the editorial board of Platforms & Society.
Key Research Themes:
- Global digital cultures
- Platform governance
- Labour rights in digital economies
Notable Awards:
- Association of Internet Researchers (AoIR) 2023 Dissertation Award
Her projects investigate gambling marketing's influence on youth (Code-Red report) and brand community-building through sports. She collaborates internationally, examining how local digital practices adapt globally.
