معرفی
Dr. Tugra Nazli Akarsu is a Lecturer in Marketing at the University of Southampton's Southampton Business School, serving as Programme Leader for the MSc Digital Marketing. She is affiliated with the Centre for Marketing Research and holds a Fellowship of the Higher Education Academy. Her research explores sensory marketing, digital marketing, and sharing economy dynamics, focusing on consumer decision-making, sensorial stimuli, and socio-cultural influences.
- Education: PhD in Business (Middlesex University London), BSc in Business Administration (Koç University), MSc in Business Administration (Kadir Has University)
- Roles: Editor for Journal of Creative Communications (2022–present), Reviewer for Industrial Marketing Management (2019–2022)
Her work bridges sensory and digital marketing, analyzing topics like autonomous vehicle trust, privacy in digital platforms, and circular economy innovations. Awards include the Dean Excellence Scholarship during her PhD.
Teaching includes modules on digital marketing applications and media analytics. Current PhD supervisees: Hanjia Duan (Business Studies) and Sara Narimanfar (Business Studies).
