معرفی
Tuğba KOÇ is a Lecturer at the Department of Management Information Systems, Faculty of Business Administration, Sakarya University. Her research focuses on information technology culture, digital behavior in educational environments, and technology adoption in healthcare and e-commerce contexts. She has published extensively on topics such as the phubbing phenomenon, cybersecurity in e-commerce, and the impact of social media on wellbeing.
Her work bridges management, information systems, and behavioral science, with notable contributions to understanding occupational culture among IT professionals and analyzing consumer behavior during crises like the Covid-19 pandemic. Recent studies include big data insights into excessive pricing during the pandemic and theoretical frameworks for MIS research.
Dr. KOÇ’s publications span 2014–2024, demonstrating sustained research activity in technology’s socio-economic impacts. She has explored mobile learning acceptance, cloud ERP systems, and the cultural aspects of technology adoption. Her research methodology often combines empirical studies with mixed-methods approaches.
Key topics across her work include: digital detox needs, mobile technology misuse in classrooms, and the strategic analysis of emerging technologies like SMAC (Social, Mobile, Analytics, Cloud). She also contributes to policy discussions regarding Turkey’s position in Industry 4.0 and high-tech export sustainability.
No scientific awards are explicitly listed, but her prolific publication record indicates active engagement in academic discourse. She supervises research in management information systems, though specific advisee names are not provided in available texts.
