Tom Dobber

Tom Dobber is an Assistant Professor of Political Communication and Journalism at the University of Amsterdam's Faculty of Social and Behavioural Sciences. His research focuses on AI's role in political communication, including topics like political microtargeting, AI-generated disinformation, electoral promises, and trust in journalism. He explores how digital technologies reshape democratic processes, particularly through social media algorithms, deepfake technology, and campaign transparency.

Key research interests include:

• Algorithmic ad delivery and its impact on political campaigns
• Citizen perception of political deepfakes and veracity labels
• Microtargeting strategies and privacy implications
• Media literacy’s role in navigating online political content

His work frequently addresses the tension between technological innovation and democratic integrity, with studies on topics like the erosion of trust through social media comments and the global adoption of microtargeting techniques. He has published extensively in journals and conferences, with a focus on empirical analysis of digital campaigning’s societal effects.

Professional networks include LinkedIn, Twitter, and Google Scholar, where he shares insights on media literacy and political accountability. His research often highlights the urgent need for policy frameworks to regulate algorithmic transparency and safeguard democratic discourse.