Tobias Heußler

Prof. Dr. Tobias Heußler is a full Professor of Business Administration with a specialization in Sales Management at Wiesbaden Business School, RheinMain University of Applied Sciences. His work bridges academic research and industry practice, with a strong focus on modern sales strategies and business model innovation.

His research interests lie primarily in the management of sales ecosystems and the development of innovative sales channels. He investigates how sales networks and strategic corporate investments can drive new business models, particularly within the evolving mobility sector. His expertise spans distribution and retail management, with practical implications for digital transformation and international sales operations.

He has contributed to advancing knowledge in sales strategy and organizational innovation, though specific publications are not listed in the source material. His research trends reflect a strong interdisciplinary approach combining business administration, strategic marketing, and mobility services.

• Doctorate in Network Research – University of Münster
• Studies in Mainz (Johannes Gutenberg University) and Karlstad, Sweden (Service Research Center)

Prof. Heußler has no listed scientific awards in the provided text. He has advised students and secured research grants, although specific details are not mentioned. Prior to academia, he held significant leadership roles, including heading Deutsche Bahn’s international sales department and working as a consultant at Simon Kucher & Partners in Bonn. His industry experience enriches his academic perspective and teaching.

There is no information available about specific research labs or collaborative teams he leads or participates in.