معرفی
Tiia Vissak is an Associate Professor of International Business at the University of Tartu's Faculty of Social Sciences, School of Economics and Business Administration. She has held academic roles since 1999, progressing from researcher to her current position. Her research focuses on internationalization processes, export performance, and VUCA environment dynamics. She has led major projects like 'Export(ers') Performance in VUCA and Non-VUCA Environments' (2022–2026), funded by the Estonian Research Council. Vissak is an editorial board member for journals like International Journal of Export Marketing and Entrepreneurial Business and Economics Review. Her work explores firm resilience, nonlinear internationalization, and the impact of crises on global strategies. She has advised over a dozen master's students and contributes to academic discourse through conferences and publications.
Education: PhD (2003) and Research Master's (1999) from the University of Tartu. She specializes in international business, with a focus on CEE firms and emerging markets. Her studies often combine qualitative and quantitative methods, addressing topics like export failure predictors and AI applications in research. She emphasizes practical implications for firms navigating volatile global landscapes.
Her projects and articles highlight themes such as post-crisis opportunities, digital transformation in business, and the interplay between network relationships and international success. She advocates for adaptive strategies in education and entrepreneurship to enhance competitiveness in VUCA environments.