معرفی
Thomas Otter is a Professor in the Department of Marketing at Goethe University Frankfurt’s School of Business. He specializes in quantitative marketing, focusing on Bayesian modeling, conjoint measurement, causal inference, and the efficiency of marketing activities.
- Developed groundbreaking Bayesian decision support models for marketing
- Created selection decision frameworks and conjoint measurement tools
- Investigated causal inference and marketing effectiveness
His work bridges advanced statistical methods with practical marketing applications. He is associated with the CoRe LaB (Competence Research Lab) at Goethe University Frankfurt. Contact his administrative assistant Petra Junge for consultation hours (Wednesdays 1-2 p.m.) or general inquiries.
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