Thomas Kreuzer

Dr. Thomas Kreuzer is a researcher and Co-Head of the Research Area at the FIM Research Institute for Information Management and a member of the Business Informatics division at the Fraunhofer Institute for Applied Information Technology (FIT). He is affiliated with the University of Bayreuth, where he earned his doctorate summa cum laude in Business and Information Systems Engineering. His work bridges academic research and applied innovation in collaboration with major industry and public sector partners.

His educational background includes a B.Sc. in Industrial Engineering and an M.Sc. in Information-Oriented Business Administration from the University of Augsburg, followed by a Ph.D. from the University of Bayreuth.

Dr. Kreuzer's research centers on digital innovation management, business process management, and the socio-technical interplay between emerging technologies and human actors. He investigates how organizations can systematically innovate and improve processes through digital technologies, with a strong focus on human-centered design. His work spans two key application domains: twin transformation—the synergistic integration of digital and sustainability transformations—and digitalization in the public sector, where citizen needs and employee engagement are central.

His recent publications reflect a strong trend in exploring how digital technologies reshape innovation processes, business models, and organizational capabilities. Key themes include the categorization of digital technology, patterns of digital innovation during crises, and the integration of BPM and digital innovation. His work appears in top-tier journals such as Decision Support Systems, BISE, and Communications of the AIS, and at leading conferences like ECIS and BPM.

Scientific awards include:

• Promotion summa cum laude, University of Bayreuth

Dr. Kreuzer actively contributes to the academic community as a peer reviewer and engages in numerous applied research projects with organizations such as Hilti, KUKA, Deutsche Bahn, and the Bavarian State Ministry for Digital Affairs. While no formal students are listed, he collaborates with a network of researchers and junior staff. His work is deeply embedded in real-world applications, focusing on actionable insights for digital transformation.

He is involved in research teams and labs centered around digital innovation, process management, and sustainable digitalization, particularly within the FIM and Fraunhofer FIT ecosystems.