Thomas Heun

Prof. Dr. Thomas Heun is a professor at the Faculty of Communication and Environment at Rhine-Waal University of Applied Sciences, where he has been teaching since 2014. His academic work spans consumer behavior, market research, digital media, and higher education didactics. He teaches courses such as Consumer Behavior & Market Research, Marketing, Consumer Psychology, and Introduction to Scientific Working in both bachelor's and master's programs including International Business Administration, Psychology, and International Management & Psychology.

• Full Name: Thomas Heun
• Institution: Rhine-Waal University of Applied Sciences
• Faculty: Faculty of Communication and Environment
• Academic Rank: Professor
• Campus: Kamp-Lintfort
• Email: thomas.heun@hochschule-rhein-waal.de

His research centers on the transformation of brand concepts in the 21st century, the influence of digital media on consumer behavior and learning processes, and innovative teaching methodologies. He is particularly focused on hybrid teaching models, the integration of artificial intelligence in education, and concept-based learning strategies. His work emphasizes student activation, inclusion, and the development of flexible learning environments.

The recent publications and blog posts by Prof. Heun reflect a strong trend toward educational innovation and digital transformation. His 2024 study on hybrid teaching highlights its benefits in flexibility and inclusion, while also addressing challenges like technical issues and student distraction. His scholarly output spans books, peer-reviewed articles, and professional contributions, covering topics from brand culture in online communities to the didactics of concept-based inquiry. Collectively, his work bridges marketing sociology with modern pedagogical practice.

• Scientific Awards: None listed
• Professional Recognition: Regular media contributor (WDR, ZDF) on consumer psychology and advertising
• Workshops: Offers didactic training on teaching concepts, AI in exams, digital media in education

Prof. Heun supervises no explicitly named students in the provided texts, but his educational coaching suggests an advisory role in teaching development. He has not received any grants mentioned in the text. His leadership in curriculum design and educational innovation indicates an influential role in shaping teaching practices at his institution. He is actively involved in research projects related to digitalization in higher education and brand evolution in the digital age.

He leads or participates in initiatives focused on improving hybrid teaching through better room technology, student training in video conferencing, and the implementation of flexible learning architectures. His book 'Teaching Concepts' (2022) and ongoing research into AI’s impact on university examinations position him at the forefront of educational reform in applied sciences.