TZU-JU ANN PENG

TZU-JU ANN PENG is a Professor in the Department of Business Administration at National ChengChi University's College of Commerce. She has held this position since 2022 and previously served as an Associate Professor from 2009 to 2012. Her extensive academic career includes administrative roles as Department Chair and MBA Program Director.

Dr. Peng earned her PhD in Strategy and General Management from National Chengchi University (1994-1998) and her Master's degree in Healthcare Management from China Medical College (1988-1990). Her educational background bridges healthcare management with strategic business disciplines, forming the foundation for her research interests.

Her research focuses on competition, cooperation, and coopetition strategy; strategic alliance and network; intellectual capital management; and healthcare organizations strategy. Dr. Peng has developed a distinctive research trajectory examining how organizations navigate the complex dynamics between competition and cooperation, particularly in healthcare networks and international business contexts. Her work often applies strategic matrix analysis to understand competitive dynamics within cooperative frameworks.

Analysis of her publication record shows consistent research productivity with a strong emphasis on coopetition dynamics, strategic networks, and intellectual capital. Her work spans both theoretical development and practical applications, frequently using Taiwan's healthcare industry as a research context while also addressing international business scenarios, particularly cross-strait and international strategic alliances.

• 12th UMC Management Paper Award (excellent award)
• NCCU College of Commerce Outstanding Teaching Award
• NCCU Senior Excellent Teacher (20 years recognition)
• Management Journal Paper Award - Best Practical Value Paper
• 8th UMC Management Paper Award (excellent award)

Dr. Peng has secured numerous research grants from Taiwan's Ministry of Science and Technology (MOST), demonstrating sustained research productivity. Her projects span from 2009 to 2025, with recent work examining digital technology's impact on coopetition in semiconductor supply chains and coopetition management in Indonesia's craft SMEs. While specific lab or research team information isn't detailed in the available materials, her extensive publication record with multiple co-authors suggests active research collaboration within and beyond National Chengchi University.