Søren Vigild Poulsen

Søren Vigild Poulsen is an Associate Professor in the Department of Culture and Language at the University of Southern Denmark (SDU). With a PhD and Advanced MA, he specializes in semiotic technologies for multimodal communication across various contexts. He serves as co-editor of the journal Visual Communication and is an active member of the research group Multimodality, Language and Organisation.

Dr. Poulsen's research focuses on semiotic technologies for multimodal communication and interaction across media in professional, private, and educational contexts. His work spans social semiotics, website design, cognitive approaches to multimodal analysis, and transduction across communication modes. He examines both industry and user perspectives in digital communication, with particular attention to how interactive elements transform social practices in digital environments.

His recent publications demonstrate a consistent focus on the intersection of semiotics, digital communication, and user interaction. A recurring theme is how website interactivity functions as discourse, transforming traditional social practices like shopping into digital experiences. His work connects theoretical frameworks of social semiotics with practical applications in web design and digital communication strategies.

Dr. Poulsen has supervised PhD research as evidenced by his role as CoI (Co-Investigator) in the RESEMINA project "The Digital (Re)semiotisation of Buying and Selling Interaction" (2018-2022), where he co-supervised Dakwar, J. R.'s PhD work. His research has been supported by project funding for this multi-year collaborative effort involving international scholars.

He is an active member of the research group "Multimodality, Language and Organisation" at SDU, which focuses on the intersection of communication, technology, and social practices. This collaborative environment supports his interdisciplinary approach to studying digital communication phenomena across various contexts.