Sven Reinecke

Prof. Dr. Sven Reinecke is an Associate Professor of Management with a special focus on Marketing at the IMC-HSG (University of St. Gallen). His research emphasizes strategic marketing, performance measurement, and decision-making behaviors in management. He is affiliated with the Department of Management and contributes to the Marketing Review St. Gallen as part of its editorial board.

His research interests include customer retention, brand and communication controlling, market research, healthcare management, pricing strategies, and Swissness-related country-of-origin effects. Publications can be accessed via the Alexandria Research Platform.