معرفی
Professor Steve Burt is affiliated with the University of Stirling in the Marketing & Retail department. His research focuses on retailing, marketing, and international retail expansion.
- Research Interests: Retail branding, store formats, consumer behavior, internationalization strategies, and technology-driven retail innovation.
- Article Trends: Recent work examines European grocery divestments, circular economy applications in packaging, pandemic-era retail adaptations, and standardized vs. localized marketing strategies in global markets.
- Contact: s.l.burt@stir.ac.uk | +44 (0)1786 467399
۰مقاله منتشرشده