معرفی
Dr Stephanie Farrar is a Researcher affiliated with the MRC/CSO Social and Public Health Sciences Unit within the School of Health & Wellbeing at the University of Glasgow. She holds a PhD in Psychology from City, University of London. Her work focuses on understanding how language and advertising influence food choices, particularly promoting plant-based diets through effective communication strategies. She also investigates mindfulness' impact on mental and physical health, including decision-making processes and cognitive reflection. Current projects include ESRC-funded research on optimizing language for plant-based food appeal, with practical applications for industry stakeholders. Her expertise bridges health psychology, consumer behavior, and sustainable diets.
Education:
- PhD in Psychology (2020), City, University of London
- MSc Health Psychology (2012), University of Stirling
- BSc (Hons) Psychology (2011), University of Stirling
Research Interests:
Dr Farrar explores the intersection of language, desire, and health behaviors. Key areas include:
- Advertising's role in shaping product evaluation and consumer choices
- Mechanisms underlying desire formation and consumption
- Mindfulness-based interventions for physical/mental health improvement
- Behavioral change strategies for sustainable diets
Publications Overview: Recent work emphasizes plant-based food communication strategies, calorie labeling effects, and mindfulness' cognitive impacts. Her 2024 studies highlight language optimization for plant-based foods and reward-driven consumption behaviors.
Labs/Teams: Member of the Complexity Team at the MRC/CSO Unit, focusing on multidisciplinary approaches to public health challenges.
