معرفی
Stéphane Borraz is an Assistant Professor of Marketing at NEOMA Business School, specializing in luxury industries, brand management, and consumer experiences. His research bridges sociology and marketing through Consumer Culture Theory, focusing on the cultural, emotional, and ethical dimensions of consumption.
- Luxury brand strategies
- Climate justification practices
- Digital marketing innovations
- Consumer ritual theory
Borraz's recent work examines AI-generated luxury and sustainable tourism, applying philosophical frameworks like Descola's ontologies. His publications span top-tier journals (Journal of Marketing, Journal of Business Ethics) and international conferences.
Scientific Awards:
- Taittinger Prize
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