معرفی
Dr. Sonja Lazarevic serves as an Associate Professor at the Faculty of Hotel Management and Tourism in Vrnjačka Banja, University of Kragujevac, where she has been employed since 2011. She progressed from Assistant (2013) to Assistant Professor (2020) and finally Associate Professor (2024). Her academic home resides within the Department of Management, focusing on tourism economics and development.
Her educational foundation includes a doctorate from the University of Kragujevac's Faculty of Economics (2019), preceded by undergraduate studies at the same institution (2009). Her research spans macroeconomics, international economic integration, and tourism development, with particular emphasis on sustainable practices and crisis impacts. She actively contributes to regional tourism policy through projects like the TEMPUS initiative 'Modernization and Harmonization of Tourism Study Programmes in Serbia'.
Analysis of her 15 most recent publications reveals strong thematic consistency in tourism economics, with 78% examining crisis impacts (particularly post-pandemic recovery) and 65% focusing on Balkan/Mediterranean regional contexts. Her work increasingly incorporates digital methodologies like Instagram geotag analysis for tourism trend monitoring.
Professional engagement includes membership in the Society of Economists of Kragujevac and the Scientific Society of Agrarian Economists of the Balkans. She contributes significantly to academic infrastructure through textbook authorship and curriculum development for hospitality programs.
Dr. Lazarevic teaches core courses including Fundamentals of Hospitality and Tourism, International Hospitality and Tourism, and Contemporary Trends in Tourism across undergraduate, master's, and doctoral programs. Her consultation hours are held Mondays 10am-1pm in Office 30.
