Sonja Bidmon

Sonja Bidmon is an Associate Professor at the Department of Marketing and International Management within the Alpen-Adria-Universität Klagenfurt. She is affiliated with the university's economics discipline and actively contributes to the Curricular Commission for the Extension Curriculum Gender Studies. Her research interests span marketing strategies, international management dynamics, and digital communication in political contexts. She has published extensively on topics including political microtargeting avoidance, sustainable business models, and interdisciplinary migration methodologies. Her work integrates theoretical frameworks with practical applications, addressing contemporary challenges in digital ecosystems, media literacy, and entrepreneurial sustainability.

Bidmon has collaborated on projects such as the Erasmus+ education initiatives and contributed to studies on media trust and crisis communication. Her academic engagements include editorial roles in journals and presentations at international conferences like the European Media Management Association. With a focus on innovation and societal impact, her research bridges academic rigor with real-world relevance in global and local contexts.