معرفی
Professor Sonia Dickinson serves as Dean Learning and Teaching in the Faculty of Business and Law at Curtin University, where she holds a PhD in Marketing and leads transformative educational initiatives. Nationally recognized for teaching excellence including an Australian Learning and Teaching Council Citation, she created the world-class teaching space The Agency and developed the Digital Branding and Engagement MOOC with over 110,000 global learners.
Her academic credentials include:
- Bachelor of Commerce (Marketing) (Honours)
- Bachelor of Arts (Asian Studies)
- Doctor of Philosophy (Marketing)
Dickinson's research centers on Communication and Engagement across Marketing Communication, Consumer Behavior, and Digital Communication domains. She investigates digital communication regulation, gender diversity in media, participatory communication through co-creation and user-generated content, and engagement strategies via transmedia play, live case learning, and storytelling. Her work bridges theoretical marketing insights with practical educational applications, emphasizing societal impacts of digital media.
Recent publications reveal consistent focus on transformative learning in sustainable contexts, advertising self-regulation in digital ecosystems, and transmedia engagement models. Her scholarship demonstrates evolving integration of marketing theory with educational technology, particularly examining how digital platforms reshape consumer-brand interactions and pedagogical approaches while maintaining ethical considerations in advertising and research.
Her teaching excellence has been formally recognized through:
- Curtin Academy Fellowship (2017)
- Australian Learning and Teaching Council Citation (2011)
- CBS Teacher of the Year Award (2009)
- CBS Teacher of the Year Commendation (2007, 2006)
Professor Dickinson actively supervises doctoral and master's candidates while securing competitive research funding including an Australian Research Council Discovery Grant. Her major projects encompass The Agency teaching space, the Curtin/MIT edX Supply Chain Transformation pathway, and MicroMasters in Marketing Transformation program, demonstrating sustained commitment to educational innovation.
She directs high-impact initiatives including The Agency - a pioneering experiential learning environment - and manages large-scale digital education projects such as the edX MicroMasters programs, establishing global benchmarks for marketing education delivery and industry-academia collaboration.
