معرفی
Dr. Sjoerd de Vries is an Assistant Professor at the University of Twente, affiliated with the Faculty of Behavioural, Management and Social Sciences (BMS), specifically within the Communication Science group (BMS-HIB-CS) under the Technology, Human and Institutional Behavior (BMS-HIB) research cluster. His work focuses on digital transformations in education and the public sector, with a strong emphasis on data-driven developments in digital marketing, corporate communications, and governance. He is actively involved in research and teaching in digital media and leads R&D projects in data-driven domains. Additionally, he serves as a program manager for higher education transformation at the European Institute of Innovation and Technology (EIT Digital).
His research interests lie at the intersection of digital innovation and societal impact, particularly in how data-driven strategies transform organizations and public services. He explores the implications of digital media in customer engagement, service delivery, and institutional behavior. His expertise spans digital society, social media, innovation models, and organizational change, with applications in both educational and public service sectors.
Dr. de Vries contributes to the advancement of digital transformation through applied research and leadership in European innovation initiatives. His involvement in EIT Digital highlights his role in shaping the future of higher education in the context of technological change. While specific publications and awards are not listed, his project leadership and program management roles indicate active engagement in impactful, interdisciplinary research.
He is involved in research and teaching activities related to digital media, with a focus on practical applications in marketing and communications. His work bridges theory and practice in the digital transformation of organizations and public institutions.
- Program Manager – Higher Education Transformation, EIT Digital
- Project Leader – R&D in Data-Driven Governance and Marketing
Dr. de Vries is part of the Technology, Human and Institutional Behavior (BMS-HIB) research cluster and contributes to the Digital Society Institute at the University of Twente. His work is embedded in a multidisciplinary environment that investigates the societal implications of digital technologies, with a focus on human behavior and institutional adaptation.
