Simon McCabe

Dr. Simon McCabe is a Senior Lecturer in Behavioral Science at Aston Business School and Head of the Healthy Work Research Group. He holds a PhD in Social and Personality Psychology from the University of Missouri (2010–2015). His work focuses on psychological responses to existential threats such as mortality, social exclusion, and uncertainty, particularly in health and workplace contexts. He employs experimental methods to explore how these threats influence attitudes and behaviors, with applications to public health, consumer behavior, and organizational dynamics. Notable projects include investigating mortality reminders' impact on product preferences and health behaviors, as well as consultancy collaborations with Falkirk Council, Zero Waste Scotland, and the World Health Organization.

Research highlights include studies on cultural in-group perceptions during the pandemic, alcohol consumption patterns, and the terror management health model. His experimental approach bridges complex real-world phenomena with measurable variables. He supervises PhD students applying behavioral science to workplace and organizational contexts, emphasizing threats' role in shaping attitudes and behaviors.

Labs/Teams: Leads the Healthy Work Research Group, focusing on psychological threats in work environments. Collaborates with interdisciplinary teams on behavioral interventions for public health challenges.