Sibylle Moser

Sibylle Moser is a Professor at the University of Applied Sciences St. Pölten, where she serves as Head of the Center for Cultural and Creative Industries and Senior Researcher in the Media Creation Research Group at the Institute of Creative\Media/Technologies. Her academic trajectory includes prior positions as Professor of Media Studies & Cultural Management at UAS Kufstein (2017-2023), CEO of Community Radio Orange 94.0 (2011-2017), and visiting professorships at the University of Vienna.

Her research employs systemic models and embodied cognition frameworks to investigate:

• User/visitor experience in museums and gardens
• Mixed-method designs for empirical art/culture studies
• Cognitive semiotics of intermodal analogy in multimedia
• Cross-disciplinary connections between media theory and practice

Her publications exhibit strong thematic continuity in analyzing how embodied cognition shapes meaning-making across artistic media, with recent focus on sensory dimensions of cultural experiences.

She leads the Center for Cultural and Creative Industries and collaborates within the Media Creation Research Group, developing transdisciplinary approaches to digital culture and creative technologies.