Shuhua Zhou

Shuhua Zhou, Professor and Leonard H. Goldenson Endowed Chair in Radio and Television at the Missouri School of Journalism, is a distinguished scholar with over 25 years of experience in media research and industry practice. His work bridges psychophysiological analysis of news cognition, digital media effects, and global communication trends.

• BS in Tropical Crops, South China University of Tropical Science
• BA in English Language and Literature, Jinan University
• MA in Journalism, Indiana University
• PhD in Mass Communication, Indiana University

Zhou's research focuses on television news cognition, examining perception, attention, and memory processes in audience information processing. He explores media psychology through psychophysiological methods, including skin conductance and heart rate measurements, to understand emotional responses to short-form video content.

Recent publications demonstrate his expertise in digital media affordances, political communication, and health message dissemination. His work spans interdisciplinary boundaries, appearing in journals like Computers in Human Behavior and Journalism and Mass Communication Quarterly.

• International Communication Association (ICA) Fellow (2023)
• SEC Faculty Achievement Award (2022)
• Guangdong TV Artists’ Association '100 Best TV Hosts' (2007)

As editor-in-chief of the Journal of Broadcasting and Electronic Media (2021-2023), Zhou championed global interdisciplinary scholarship. He collaborates with industry experts like Damon Kiesow and mentors students through hands-on research, aligning with the Missouri Method. His work with the Reynolds Journalism Institute explores digital news literacy and media convergence.