
معرفی
Shirley Bluvstein is an Assistant Professor of Marketing at the Sy Syms School of Business at Yeshiva University. She earned her PhD in Marketing from NYU Stern School of Business and an M.A. in Social Psychology from Tel Aviv University. Her research focuses on voluntary payments (e.g., tipping, donations) in experiential marketing, combining field experiments, lab experiments, and secondary data analyses.
۰مقاله منتشرشده



