Shilpa MADAN

Shilpa MADAN is an Assistant Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. She holds a Ph.D. in Marketing from Nanyang Technological University (2018) and prior degrees from IIT Bombay and Indraprastha University. Her research focuses on consumer psychology, lay theories, cultural differences, sustainability, and well-being. She has received numerous accolades including the Early Career Faculty Fellowship (2023), Best Talk Award (2022), and multiple grants for her work on privacy, refugee resettlement, and minimum wage policies.

Her research explores how cultural contexts and implicit theories shape consumer behavior, particularly in areas like data privacy responses (in press at Journal of International Business Studies), facial profiling (Journal of Personality and Social Psychology), and sustainability judgments. Recent work investigates fixed vs. growth mindsets influencing support for social policies like minimum wage hikes and refugee resettlement.

Dr. Madan has over 40 peer-reviewed publications across top journals. Her grants include Privacy, Security & Trust Pillar Funding (2022) and the Provost’s Mentoring Grant (2020-22). She advises on doctoral consortiums and has been a leader in fostering cross-cultural marketing research through the AEF Visiting Professor Program.