Setoh Pei Pei

Assoc. Prof. Setoh Pei Pei is an Associate Professor at the School of Social Sciences, Nanyang Technological University (NTU), Singapore. She holds a joint appointment as Senior Principal Scientist II at A*STAR’s Institute for Human Development and Potential (IHDP) and directs the Early Cognition Lab. Her research focuses on child development, parenting, and socialization processes, with notable projects funded by the Ministry of Education. Key roles include NTU Senate Committee membership and leadership in the SRCD’s Publications Committee.

• Education: BSocSci (NUS), MA (NTU), MA/PhD (University of Illinois, USA)
• Research Interests: Child Development, Parenting, Science of Learning, and Cross-Cultural Psychology

Her work explores parenting practices’ long-term impacts on children’s honesty, STEM gender diversity, and racial harmony. Notable studies include investigations into lying in families and the neurodevelopmental effects of maternal mental health. Her research has been featured in top journals like Child Development and media outlets such as BBC and Channel News Asia.

Grants include a 2024 Tier 2 Grant for Project Honesty and a 2019 Social Science Research Fellowship. She advises PhD students and collaborates with interdisciplinary teams like the GUSTO Social Science Team.

Labs/Teams: Director of Early Cognition Lab; Lead of GUSTO Social Science Team (NTU).