Serpil SENAL

Prof. Dr. Serpil SENAL is a Professor at the Department of Banking and Finance, Faculty of Economics and Administrative Sciences, Süleyman Demirel University. She holds undergraduate, master's, and doctoral degrees in Business Administration from Süleyman Demirel University (2003, 2005, 2011). Her academic career demonstrates sustained research leadership with ongoing projects in digital transformation and financial analysis.

Her primary research domains include:

• Banking and Islamic finance systems
• Financial accounting standards and auditing practices
• Macroeconomic impacts on financial markets
• Digital transformation in economic sciences
• Pandemic economics and behavioral analysis

She maintains active international collaborations, notably in EU-funded projects examining virtual management systems and cross-cultural studies during COVID-19.

Recent publications (2018-2023) predominantly focus on:

• COVID-19's economic impacts on banking and insurance sectors
• Application of advanced econometric methods in finance
• Comparative analysis of accounting systems
• Islamic finance innovations
• Regulatory compliance in financial reporting

Her work frequently employs quantitative methodologies including ARDL testing, CRITIC-MARCOS decision modeling, and volatility forecasting.

Supervised five Master's theses covering:

• Islamic accounting standards
• Stock price forecasting
• Public audit comparisons
• Accounting service quality

Leads multiple research projects including:

• 'Management in a Virtual World' (EU project, 2024-ongoing)
• 'Digital Transformation in Economics' (TÜBİTAK 1001, 2021-2024)
• 'Sports Facility Accessibility' (TÜBİTAK 1001, 2022-2024)