Serden Ozcan

Serden Ozcan is a Professor at WHU – Otto Beisheim School of Management, where he is affiliated with the Entrepreneurship and Innovation Group. His academic work focuses on business model innovation, corporate transformation, and strategic management within dynamic organizational contexts.

Professor Ozcan's research interests span multiple critical areas in modern business strategy, including the emergence and diffusion of new business models and organizational forms, growth ecosystems with particular emphasis on venture capital and private equity, the evolution of firms and competitive strategies for strategic renewal, corporate transformation processes, and innovation dynamics. His work bridges theoretical frameworks with practical applications in organizational development and strategic management.

His recent publications demonstrate a consistent focus on organizational transformation, strategic decision-making, and innovation across different contexts. The articles reveal a strong interest in how organizations navigate competing institutional logics, manage transformation processes, and develop effective strategies in evolving business environments. His work frequently examines the intersection of finance, strategic management, and organizational theory, with particular attention to how leadership teams navigate complex organizational challenges.

Professor Ozcan serves as a key member of WHU's Entrepreneurship and Innovation Group, contributing to the school's research and educational initiatives in these critical business domains. His collaborative work with colleagues across multiple institutions demonstrates an engaged scholarly network focused on advancing understanding of organizational transformation and strategic innovation.