معرفی
Serbay Arda Ayzit serves as a Lecturer at Kadir Has University, teaching Bachelor's and Master's degree courses in digital marketing. With over a decade of industry experience, he has been actively sharing his expertise in academia for the past five years as one of Turkey's digital marketing pioneers.
His educational background includes:
- Master in Integrated Marketing Communication (2007) from Galatasaray University
- Bachelor of Business Administration (2005) from Osmangazi University
His research focuses on contemporary marketing domains, particularly Search Engine Marketing, Data Analytics, Social Media Marketing, and Machine Learning applications in Marketing, reflecting current industry technological integration trends.
A highly experienced industry practitioner, he has consulted for over 300 brands including eBay, Garanti, Ulker, Allianz, and Hepsiburada. As owner of Contentus content marketing agency, he has collaborated with major Turkish brands such as Koçtaş, İş Bankası, and Pegasus. He is a sought-after international speaker with presentations in Paris, London, Manchester, and Adelaide.
His professional trajectory includes Managing Director at Optdcom (2017-present), Head of SEO at SEM (2009-2017), and Online Marketing Specialist roles at Bravoo! (2008-2009) and Altivi (2007-2008), demonstrating extensive hands-on expertise across all digital marketing disciplines including Google Ads, social media, SEO, and performance measurement.
