Scott Roberts

Dr. Scott Roberts is a Professor of Marketing at the H-E-B School of Business & Administration, University of the Incarnate Word (UIW), where he has served since August 2003. He has held progressively senior administrative roles, including MBA Director (2006-2011), Assistant Dean (2009-2012), Interim Dean (2012-2013 and 2020-2021), Associate Dean (2013-2020), and has been the Dean since March 2021. His research focuses on cross-cultural consumer and business dynamics between Mexico and the U.S., digital media strategies, authenticity in branding, and marketing education. Fluent in English and Spanish, he has lived along the U.S.-Mexico border in multiple regions, deepening his expertise in cultural nuances.

He holds a Ph.D. in Marketing from the University of Utah. Courses he teaches include Advertising/Integrated Marketing Communications, Internet Marketing, and International Marketing. His 2015 article highlights pedagogical strategies for digital marketing in classrooms, reflecting his interest in aligning education with evolving industry needs.

Dr. Roberts has received the Fulbright Border Scholar award (1997-1998) during his tenure at UT-Brownsville (now part of UT-Pan Am). His professional contributions extend to internship management and academic leadership roles, emphasizing experiential learning and global market readiness. He remains an avid enthusiast of Red Sox Nation and was a professional skateboarder in his youth.