Scott A. Eldredge

Dr. Scott A. Eldredge is an Associate Professor in the Communication Department at Western Carolina University's College of Arts and Sciences. He teaches public relations, health communication, conflict resolution, and social media management. Before academia, he spent 20 years in top advertising agencies like J. Walter Thompson and Lowe Campbell-Ewald, working with clients such as General Motors and Novartis.

Education:

• Ph.D., Communication & Information, University of Tennessee, Knoxville
• MA, Advertising, Michigan State University
• BS, Telecommunication (News & Public Affairs), University of Florida

His research focuses on health communication dynamics, particularly intimacy uncertainty in serodiscordant HIV relationships and nurse-patient interactions during pain management. He explores how trust, relational maintenance, and identity shape healthcare communication.

Dr. Eldredge advises the WCU chapter of PRSSA and Catamount Communications. His work bridges professional communication practices with academic rigor, emphasizing connection-building as central to effective communication.