Santiago Alonso Diaz

Santiago Alonso Diaz serves as a Research Professor in the Department of Marketing and Business Intelligence at EGADE Business School, Tecnológico de Monterrey. His career spans prestigious institutions across Colombia and the United States, including Javeriana University, Universidad de los Andes, and Columbia University, with specialization in cognitive science applications to real-world behavioral phenomena.

His academic foundation includes:

• PhD in Cognitive Sciences from University of Rochester
• Master in Neurosciences from Columbia University
• Finances and International Relations degree from Universidad Externado de Colombia

Research centers on human decision-making mechanisms, examining cognitive biases in financial contexts (e.g., cryptocurrency markets), sociopolitical behaviors like corruption tolerance, and AI systems mimicking human mathematical cognition. This interdisciplinary work integrates neuroscience, economics, and computational modeling to decode complex behavioral patterns.

His 2024 publications demonstrate consistent focus on cognitive science applications across diverse domains: behavioral finance in digital markets, sociodemographic drivers of ethical perceptions, and AI-human cognitive alignment in mathematical reasoning—highlighting his commitment to translating theoretical insights into practical solutions for economic and social challenges.