Sandra Mühlböck

Sandra Mühlböck serves as a Professor at the University of Applied Sciences Upper Austria, Campus Wels, where she is affiliated with the Research Center Wels. Her academic work bridges theoretical business concepts with practical industry applications, particularly through innovative educational methodologies and management solutions for small and medium enterprises.

Her research centers on Business Simulation Games and Active Learning techniques, with significant contributions to Management Accounting and Project Controlling frameworks. She specializes in developing escape room concepts and game-based approaches for business education, addressing challenges in volatile markets while emphasizing Agile Product Development for family enterprises. Her work extends to sustainable business model transformation, particularly in Central European agricultural contexts.

Recent publications reveal a strong trend toward experiential learning tools, where she pioneers simulation-based pedagogy to teach business administration concepts. Her 2023-2024 outputs demonstrate increasing focus on VUCA world challenges, sustainable transformations, and practical implementations of management accounting systems in real-world business environments.

Mühlböck has supervised 9 student works, reflecting her commitment to mentoring the next generation of business professionals. She actively contributes to the Research Center Wels, which focuses on applied business research and educational innovation within the University of Applied Sciences framework.