Sami Sykko

Sami Sykko is an Adjunct Professor at LUT University's School of Business Administration, holding a position from September 1, 2022, to December 31, 2025. His work focuses on responsible business, sustainable consumption, and consumer behavior, blending academic rigor with real-world applications. He actively engages the public through media projects like the Taloustango podcast, discussing topics such as greenwashing, sustainable design, and Finland's future.

• Specializes in fashion, interior design, and cultural commentary
• Hosts Taloustango and Myyntiradio Academic podcasts
• Collaborates with industry leaders and academics

As a working life professor, Sykko bridges academia and business, emphasizing creativity, marketing, and societal responsibility. His career spans journalism, TV presenting, and consultancy, with a focus on unconventional approaches to commerce and life.

External funding for his professorship is provided by OP Päijät-Häme, OP Järvi-Häme, OP Orimattila, and OP Kärkölä, totaling €140,000.