معرفی
Prof. Ruth Fleuchaus holds dual roles as Vice-Rector for International Affairs and Diversity and Professor in the Wine Marketing and Management program at Heilbronn University. She oversees internationalization strategies and diversity initiatives while leading academic work in wine-related business disciplines.
- Education Campus: Max-Planck-Str. 39, 74081 Heilbronn
- Office: T.3.21
- Contact: +49 7131 504 552 (phone), ruth.fleuchaus@hs-heilbronn.de (email)
Her research focuses on consumer behavior, brand strategy for wine, country-of-origin effects, sustainability in viticulture, and international wine market dynamics. Notably, she explores fungus-resistant grape varieties and their impact on industry practices.
No academic articles or awards were explicitly listed in the provided text.
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