معرفی
Russell Williams is a Senior Lecturer at the University of Aberdeen's Business School, where he has held roles including Programme Director for MBA, MSc Digital Marketing Leadership, and Director of Graduate Programmes. Previously, he served as University Provost and Dean of the Qatar Campus (2019–2022). He is currently Programme Leader for the online MSc in Marketing Management. His research focuses on crowdfunding, social media marketing (influencer dynamics), and luxury experiences (e.g., superyachts). He has published widely in journals like Marketing Intelligence and Planning and co-edits a forthcoming book on luxury yacht experiences.
Williams holds Senior Fellow status with HEA and is a Fellow of the Chartered Management Institute. He advises NRI, an autism-focused social enterprise, and has mentored startups. His teaching spans Marketing, Negotiation, and Leadership, with active involvement in both undergraduate and postgraduate programmes.
His advisory roles include the Entrepreneurship & International Business Advisory Board. Research interests also include renewable energy linkages and online trust mechanisms. He has supervised numerous PhD students in entrepreneurship and crowdfunding dynamics.
