Russell Cowley

Russell Cowley is a Senior Lecturer at Birmingham City University, serving as Academic Lead for Teaching Excellence and Student Experience in Business, Digital Transformation, and Entrepreneurship. A former professional and international ice hockey athlete with 17 years of competitive experience, he co-founded a charity during his sports career and held leadership roles as team Captain.

• PhD in Consumer Behavior (Coventry University, 2018)

His research focuses on consumer behavior, digital transformation, and entrepreneurship, alongside exploring leadership in sports and organizational strategy. Russell has over 15 years of academic experience, having developed and led undergraduate and postgraduate courses in business disciplines.

• World Championship Gold Medal
• Three World Championship Silver Medals
• World Championship Bronze Medal