Rosa Holtzwart

Rosa Holtzwart is a Researcher and doctoral student at the University of Mannheim's Business School, specializing in Information Systems. Her work focuses on human-machine interaction, online behavior, user experience, and gender equality in digital contexts.

• Education:
  • Double Master's degree in Management (MMM) from University of Mannheim and ESSEC Business School (2018–2021)
  • B.Sc. in European Studies with economics focus from Chemnitz University of Technology (2013–2017)

Research Interests: Rosa investigates intersections of Human-Computer Interaction, User Experience, and Digital Transformation, particularly regarding self-representation in digital interfaces and avatar design. Her work emphasizes gender perspectives in technology development.

Professional History: Since 2021, she has served as a research assistant at the University of Mannheim. Prior to this, she worked as an intern and working student at Daimler AG (2018–2021), focusing on retail digitalization and customer journey management.

Collaborations: Rosa is part of the Heinzl team at the University of Mannheim, contributing to information systems research through interdisciplinary approaches combining technical and social science perspectives.